TAMs are accountable for customer adoption, measurable outcomes, customer satisfaction, and creating true customer advocacy, in both a technical and business capacity. We create successful customers by successfully deploying, enabling, training, and nurturing them throughout their journey. The following areas incorporate the remit of a TAM:

• Trusted Technical Advisor - Establish "trusted technical advisor" relationships with the management and technical teams on the customer side while working seamlessly with our account and product team to deliver a best-in-class customer experience. This includes acting as the customers’ advocate, by understanding their objectives and use case, then providing guidance on process changes, product adoption, configuration and additional features to meet their requirements. Additionally, enablement of customers through technical and product expertise, demonstrations, presentations, and technical evaluations is provided as well. The TAM works closely with Bionic Product Management and Engineering to be a subject matter expert on the technical areas of the Bionic platform.
• Customer Adoption - Ensure the customer is working towards or adopting their desired use cases to maturity. Ensure the successful onboarding of all intended users. Identify areas of adoption risk and establish mitigating plays and programs.
• Delivering Positive Business Outcomes - Ensure customers are meeting and exceeding their desired business outcomes so that customers can quantify and support their investment.
• Account Expansion - Lead adoption expansion beyond the customer's desired use cases and further customer return on investment (ROI). Partner with Sales to identify expansion opportunities and ensure we realize the expansion potential of a customer account. 
• Leading Business Reviews - Review and celebrate progress towards, or achievement of, the customer's desired business outcomes. Address challenges with a plan for mitigation, align on upcoming and future customer business objectives.